Trends and interests in Digital Media
1 June 2018
For 10 years, the point of sale has been challenged by the success and advantages of e-commerce. The digitalization of a point of sale is therefore an undeniable source of improvement and performance because 7 out of 10 French people continue to prefer to make their purchases in physical places.*
Order a product that is no longer in stock from the store
81% of the participants say they find this service interesting to save time and avoid going to another store or on the internet. And 77% of them would use it if it was offered on a kiosk in store.
Geolocate the products on your list and optimize your route
72% of the participants say they find this service interesting to save them time while shopping. And 72% said they would use it if it was offered by a store.
To know all the promotions in progress as soon as you enter the store
74% of participants said they found this service interesting to save even more money. And 72% said they would use it if it were offered on a screen or terminal.
View customer reviews and ratings for each product
72% of the participants declare that this service is interesting to have a different opinion from that of the salesman, they are 69% to declare that this service is interesting to better choose their products, and they are 71% to declare that they would use this service if it was proposed on their cell phone or on a terminal in store.
Participate in the improvement of the products and services of the wind point
67% of participants find that a store that offers this service proves that it listens to its customers. And 64% would be ready to give their opinions and suggestions to the store that offers it.
Technological evolutions make it possible to animate each space where there are customers or employees in an interactive and connected way. The challenge is to succeed in using the right technical solution in the right place and to broadcast the content that will be relevant to your target and your objectives. Doing too much is never good, but not using Digital Media tools will make you miss opportunities no matter what your business is.
*Source: Publicis Shopper survey – conducted with 1661 people
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