Iagona: Our Special White Paper on Digital Signage

Iagona, a specialist in digital solutions and digital signage, presents its latest white paper entitled “Understanding Digital Signage and Its Role in a Communication Strategy“. This document is an essential resource for businesses and organizations looking to better understand how to leverage digital signage to improve communication and optimize their marketing strategy.

Key Points of the White Paper:

1- What is Digital Media?

The white paper introduces digital signage, also known as digital media, dynamic signage, or digital signage. It explains how these systems enable the broadcast of various multimedia content (photos, videos, social media, etc.) on screens installed in strategic locations such as retail stores, corporate offices, and public spaces.

2- Benefits of Digital Signage:

• More eco-friendly: Reduces paper usage by using energy-efficient monitors.
• More cost-effective: Unlimited content distribution without additional creation costs.
• More responsive: Real-time updates from any connected device.
• More targeted: Delivers the right message at the right time and place.

3- The Digital Media Market:

The white paper provides recent statistics on the growth of the digital signage market. According to a study by the World Out of Home Organization (WOO), global spending on outdoor advertising reached $41.9 billion in 2023, with an expected annual growth rate of 7.8% until 2025. These figures highlight the crucial role of digital signage in modern communication strategies.

4- Point of Sale as a Communication Medium:

Iagona emphasizes the key role of digital signage in retail stores. Studies show that 75% of visitors remember digital signage compared to 44% for traditional signage. Digital signage in stores has become a powerful tool to capture consumer attention and enhance the customer experience.

5- Recommended Hardware and Software Solutions:

Iagona offers a wide range of hardware solutions, including interactive kiosks, totems, and video walls, as well as software solutions such as Neoscreen, a powerful tool for creating, scheduling, and distributing dynamic content.

6- Use Cases and Targeted Sectors:

The white paper explores various applications of digital signage across industries such as healthcare, hospitality, retail, public administration, manufacturing, and education. Each sector benefits from customized solutions tailored to its specific needs.

7- Trends and Future Prospects of Digital Signage:

The white paper highlights the growing importance of interactive and connected tools for engaging customers and employees. The integration of new technologies, such as interactive kiosks and augmented reality, is helping to make communication more dynamic.

Download the White Paper

The white paper is available for download for free here. Whether you are a business looking to modernize communication or an organization seeking to improve user experience, this document is a must-have resource to unlock the full potential of digital signage.