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Press Release: UI INVESTISSEMENT SELLS ITS STAKE IN IAGONA

16 November 2023

» Press release: UI INVESTISSEMENT SELLS ITS STAKE IN IAGONA

The specialist in digital kiosks and dynamic displays has expanded under the leadership of Pascal Hermandesse, who has been supported since 2016 in his MBI project by UI Investissement and a consortium of investors.

A new, ambitious phase of development is now opening for the Group, which is restructuring its shareholder base around its management and a new pool of investors.

Iagona, a specialist in tailor-made solutions for customer journey digitalization, has quadrupled in size over seven years.

Integrator of dynamic display solutions and self-service digital kiosks, Iagona supports its clients in their digital transformation. The Group is capable of managing projects in their entirety, from development to ongoing operations, also relying on its software offering.

In 2016, Pascal Hermandesse led an MBI operation to acquire Moneyline Banking Systems (rebranded as Iagona in 2019), based in Saint-Cloud (Hauts-de-Seine), an expert in the design, installation, and maintenance of digital kiosks, primarily dedicated to banking solutions (check deposits and secure cash handling). At the time, the company had a turnover of €11 million and employed around thirty people.

This acquisition was supported by UI Investissement, which brought together three other financial partners: Bpifrance, Groupe IRD, and IDF Capital.

In seven years, the Group has quadrupled in size (€40 million in revenue in 2023) and grown substantially (+120 employees) thanks to development driven by both organic and external growth.

The Group’s offering has significantly expanded over time with the launch of several new products developed by its teams to better address its historical markets (banking, transport, real estate) and explore new verticals (healthcare, government, hospitality, transportation, leisure…). The installed solution fleet has thus seen continuous growth in recent years.

This growth was supported in 2022 by the launch of a financing solution for its clients through a joint venture (Iagona Lease).

At the same time, the Group’s solutions were expanded through two external growth operations, specializing in dynamic displays (hardware and software):

  • Cube Digital Media in Nancy (Meurthe-et-Moselle) in 2018 – €4 million in revenue.
  • Intellicast in Malakoff (Hauts-de-Seine) in 2022 – €13 million in revenue.

This change in scale was accompanied by a restructuring of the teams, resources, and its ESG approach:

  • The executive committee (Codir) has gradually been expanded and strengthened to cover all key functions of the Group.
  • New digital tools have been implemented (Sylob, ServiceNow).
  • The ESG trajectory rating, assessed by UI Investissement, improved during this period, reflecting the strong social, societal, and environmental commitment of the management.

Goal: Double in size within the next five years

Building on this successful track record and the management’s development ambitions, which aim to double the Group’s size over the next five years, the historical shareholders are passing the baton to a new consortium of investors.

New external growth operations are planned to further expand the Group’s offering and expertise, including internationally.