Which digital signage solutions for your business?
27 March 2018
The retail market is the most active sector for digital signage. But it is far from being reserved to this sector. More institutional or corporate areas can also benefit from this mode of communication! Here is a panorama of digital media solutions that you can set up according to the activity that you carry out.
Des écrans stratégiquement positionnés pourront inciter le consommateur à céder à la dernière promotion. Ils peuvent également être utilisés pour orienter les clients dans les galeries. Des affichages dynamiques peuvent aussi avoir un rôle « informatif » aux abords des caisses. Par exemple : dans les grandes agglomérations, un écran pointant sur un flux RSS de type « info trafic » peut inciter à passer plus de temps dans les galeries marchandes !
Contrary to the classic points of sale, this sector is relatively little animated. Digital signage screens represent a good opportunity to make these environments more dynamic… While adding a dose of information! It is particularly interesting to promote cosmetic products.
A sector where digital media can be easily placed! LCD screens can highlight the “dish of the day” or present a dynamic and interactive menu, or welcome and entertain guests in a hotel or vacation club: price information, reminders of breakfast and pool times, invitations to upcoming excursions, etc.
Digital media solutions are implemented in the context of customer reception and internal communication. Meeting rooms, break rooms, reception areas and corridors can display messages on company news (new arrivals, information from the works council, presentation of the company or its products, etc.).
Digital media solutions are implemented in the context of customer reception and internal communication. Meeting rooms, break rooms, reception areas and corridors can display messages on company news (new arrivals, information from the works council, presentation of the company or its products, etc.)
Share information with students by displaying schedules, absent professors, general information, association activities or the canteen menu.
Interactive terminals or information screens can be installed, in order to provide an additional service to the citizens (terminals for the delivery of certificates of non-pledge in the prefectures or the diffusion of a survey).
All these sectors can therefore be equipped with dynamic displays to improve customer relations or even internal communication. Digital media aims to simplify communication and make it dynamic and attractive, so why not take advantage of it?
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